A diagnosis of the business, not the AI.
Business audit — never an AI audit
We build the 17%.
Built by Terrence Alexander — 20 years running body shops, restaurants, tow companies, and real estate.
Most SMB AI projects fail because nobody diagnosed the business first. We start with an Operator’s Business Audit — and we show you what it found before you decide anything.
83% of SMB AI deployments fail.* We build the 17%.
Apply for an Operator’s Business Audit
I spent 20 years running real businesses in the physical world — body shops, restaurants, tow companies, real estate — before I ever touched e-commerce. I know what it feels like to hit the ceiling of what you can run out of your own head. That’s who we build for.
No solo AI consultant has my operator record. No solo business consultant can build the AI we build. That combination is the whole point.
A six-dimension diagnosis of your actual operation — Operations, Money & Financial Infrastructure, Marketing & Acquisition, and the AI Leverage Layer, plus Brand and Team when the operation calls for it — with two honest ways to fix everything it finds.
Every operation is read on the same instrument: Strong (a durable advantage), At par (working, not a differentiator), Exposed (leaking money, time, or trust). Four core dimensions always; two surfaced when the operation calls for it. The bands below show what the audit measures — not a score of you.
The 17% aren’t the projects with the best demo. They’re the ones built by people who’ve actually run the operation they’re automating. The first system we built that survived real-world contact was our own: BeardGoalz, a subscription e-commerce business we rebuilt from the ground up — inventory, retention, the money side, all of it.
We’re early and we’re selective. We’d rather build a handful that last than a hundred that get switched off in ninety days.
When the right tools, wired together properly, close the gap. Faster, cheaper, and often enough.
When your operation is complex enough that a custom system actually pays for itself. Scoped to what the audit found — never sold by default.
Most operators need less custom software than they think. The audit tells you which path is yours. We recommend the cheaper one when it’s the right one.
Tell us about your operation. If it’s a fit, we’ll reach out within 24 hours. We hold a real bar on who we take — that’s how the 17% stays the 17%.
We read every one. If it’s a fit, we’ll reach out within 24 hours. No automated funnel, no nurture sequence.